Plea To Implemented CAS Beyond Metros

Even as pay channels owners and cable operators are seemingly unhappy over TRAI's pay structure to implement CAS, Consumer groups and bodies have demanded that CAS be implemented beyond the four metros and also introducing a ban on advertising on pay channels.

Consumer groups such as National Consumer Helpline (NCH), Voice and CUTS are also demanding that the price of Rs 5 per channel should also be further reduced.

According to S N Aggarwal, head of the Delhi-based consumer organization Voice CAS should be extended to areas outside the originally scheduled.” CAS is currently meant only for the metros.

But these are only a small portion of the 68 million cable homes and, therefore, should be extended to other areas as well."